Purpose of the Role / Key activities and accountabilities

The Global Salesforce CRM Administrator (Brazil) plays a vital role in the effectiveness of our sales and service operations across the USA, Brazil, Latin America, and all global regions. This position combines Salesforce Administration with Business Analysis, ensuring stable systems, optimized processes, clean data, and consistent user experience across countries. Operating as an individual contributor, this role supports global teams while helping drive CRM standardization, adoption, and operational excellence.

Key Activities and Accountabilities:

Salesforce Administration & Configuration

• Configure and maintain Salesforce CRM (Sales Cloud & Service Cloud) across global regions.
• Create and customize objects, fields, page layouts, flows, automation, and validation rules.
• Manage global user accounts, permission sets, roles, and data access.
• Cond...