Growth-Driven Digital Marketing Specialist (Hybrid)
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Job Description
Summary of This RolePlan, coordinate, and optimize digital marketing strategies to generate traffic, leads, and conversions, ensuring alignment with business objectives and maximizing return on investment.Essential FunctionsExecute digital marketing strategies aligned with business objectives.Propose continuous improvements based on data and trends.Coordinate social media, paid media, CRM, email, and website, ensuring the correct implementation of business and product objectives.Campaign ManagementCoordinate campaigns across digital channels such as: Meta, Ads, Google, email marketing, SEO, and SEMOversee the correct implementation of campaigns and content schedulingContent ManagementCoordinate content creation for social media, blog, email, and websiteEnsure brand consistency and messaging across all channelsAnalysis and ReportingMonitor KPIs such as traffic, CTR, CPL, conversion, ROI, engagement, etc.Generate regular reports with actionable insightsOptimizationConduct A/B testing ...