The Role

The Growth Marketing Associate will be responsible for driving user acquisition, activation, engagement, retention, and overall commercial growth across digital financial services. The role will execute data-driven marketing initiatives, CRM and lifecycle campaigns, customer engagement programs, and growth experiments while collaborating with Product, Commercial, Data, Customer Experience, and Technology teams. The successful candidate will combine analytical thinking, creativity, and commercial acumen to optimize customer journeys, improve marketing performance, support partnership initiatives, and contribute to revenue growth and business expansion.

Duties and Responsibilities

Growth Marketing & Campaign Management

• Plan, execute, and optimize multi-channel growth marketing campaigns to drive customer acquisition, activation, engagement, retention, and reactivation.
• Conduct A/B testing and growth experiments to impr...