- Conduct trend, competitor, material, and trim research for new collections.
- Develop handbag designs, CADs, tech packs, branding elements, packaging, and trims.
- Coordinate with suppliers on design development, sampling, and production-related queries.
- Review samples and provide QC comments for proto, PP, and production samples.
- Set up and present collections during product performance meetings and showroom reviews.
- Finalize styles for order placement and prepare order sheets/specifications.
- Coordinate e-commerce and campaign photoshoots from planning to final image selection and approvals.
- Conduct store visits for market insights, competitor analysis, and product performance evaluation.
- Maintain showroom displays and sample organization.