Vlisco is known for its unique printed fabrics, crafted using time-honoured methods and quality materials, and sold in more than fifteen countries across West and Central Africa. Now the company is making the shift from textile manufacturing mastery to brand-led organization. The Head of Brand shapes that transition: building a brand identity that connects a 180-year heritage with a new generation of consumers.

About Vlisco

Headquartered in Helmond with a second office in Amsterdam, Vlisco designs, produces, and sells textiles across West and Central Africa through its own retail boutiques, e-commerce, and a wholesale network of distributors and open markets. In nearly 180 years of production, Vlisco has created more than 350,000 original designs.

Vlisco’s heritage and design signature is a multicultural symbiose of beauty and craftsmanship where each print has its own distinctive originality. What sets Vlisco apart is not just the p...