NutraQ is a leading international health and beauty company with a strong position in the European direct‑to‑consumer market. Founded in 2002, the company has built a scalable, digital‑first business model centred around subscription‑based sales of high‑quality products.

With revenues exceeding 1.4 billion NOK and operations spanning 15 European markets, NutraQ has established a robust and growing international footprint, supported by more than 200 employees across markets.

NutraQ’s mission is to help people live better everyday lives, underpinned by its core values of being Responsible, Respectful, Brave and Innovative. We combine strong commercial capabilities with data‑driven insights and an entrepreneurial mindset, enabling continuous product innovation and close consumer engagement.

Our product portfolio includes several well‑established brands with VitaeLab as a leading health concept promoting better health and everyday life for our loyal customers....