Join Insight Global as a Campaign Measurement Manager in Toronto, focusing on enhancing the performance of omni-channel marketing campaigns. This hybrid role emphasizes the optimization and reporting of marketing initiatives through analytical insights.
The position requires you to lead the measurement of campaign effectiveness while partnering with diverse teams such as marketing, operations, and analytics. Your analytical skills will help translate data into impactful business strategies, supporting the overall marketing framework. You'll develop dashboards and present findings to senior leadership, enabling informed decision-making.
Key Responsibilities:
• Manage comprehensive campaign measurement across channels
• Establish KPIs and methodologies aligned with marketing goals
• Build insightful dashboards using Tableau and Power BI
• Conduct performance analyses to derive strategic insights
• Collaborate with cross-functional teams for unified measurement strate...