Elevate marketing strategy with our hybrid opportunity as Manager of Strategic Marketing, focused on promoting Niagara for business and resident attraction. Drive impactful economic development initiatives and monitor key performance indicators.
Reporting to the Associate Director of Economic Development, this senior role demands expertise in traditional and emerging marketing channels. The ideal candidate will have over eight years of experience and proficiency in marketing strategy, digital marketing, and project management methodologies. Creative thinking and resourcefulness are crucial to implement strategic marketing campaigns effectively.
Key Responsibilities:
• Develop annual marketing strategies for economic development
• Implement diverse marketing programs across various channels
• Monitor KPIs and optimize marketing efforts as needed
• Manage content across online platforms and social media
• Support collaboration with local municipalities and stakeholde...