Shape the future of demand generation as IDC's Integrated Marketing Manager in Canada. Drive high-quality leads through innovative, multi-channel marketing campaigns aligned with revenue goals.
This pivotal role involves overseeing integrated demand generation strategies that foster pipeline growth. You'll collaborate closely with sales to ensure effective lead management and revenue contributions, while actively participating in end-to-end campaign execution. Your analytical skills will help optimize strategies and deliver concise performance reports in this results-driven environment.
Key Responsibilities:
• Lead development and execution of demand generation strategies
• Manage full campaign lifecycle from concept to execution
• Design customer journey aligned with optimized content
• Collaborate with cross-functional teams for strategic alignment
• Monitor and report on campaign performance and ROI
Requirements:
• Over 5 years of B2B marketing experience<...