Shape the future of media strategy at Labatt Breweries in Toronto as a Lead Media Manager. Ensure innovative media initiatives enhance brand performance and market reach.
As a strategic leader, your expertise in media will drive the organization’s holistic media planning and investments. Collaborate with senior leadership to advise on media impact while steering budget governance and ensuring compliance. You will also be responsible for developing high-value partnerships with major platforms to unlock growth potential.
Key Responsibilities:
• Design overall media portfolio strategy with clear goals
• Guide branding strategies and media integration
• Manage C-suite negotiations with major media partners
• Drive insights from analytics to inform strategic decisions
• Mentor and grow a high-performing marketing team
Requirements:
• Degree in Marketing, Media, or Business
• 10 years of experience in media and marketing
• Proven skills in digital strategy an...