Elevate Sur La Table’s customer engagement as the Lifecycle Marketing Director. Spearhead CRM strategies across email, SMS, and loyalty programs in a remote capacity.
In this vital role, you will pave the way for customer relationship management, reporting directly to the CMO. Your expertise will shape the email and SMS strategy, enhance loyalty programs, and drive automation for substantial revenue outcomes. You will oversee customer analytics to refine engagement and reporting across all business units.
Key Responsibilities:
• Lead CRM programs across multiple digital channels
• Design campaigns for peak revenue efficiency
• Establish customer health metrics and reporting cadence
• Develop a sophisticated loyalty program model
• Align cross-functional teams for effective strategies
Requirements:
• 8+ years in lifecycle marketing
• Proven experience with multi-channel CRM
• Familiarity with advanced CRM tools and AI
• Strong leadership and team-buil...