Lead customer loyalty initiatives as AlgaeCal's CRM Marketing Manager, focusing on email, SMS, and automated journeys. Elevate customer lifetime value and retention through strategic lifecycle marketing.
As a CRM Marketing Manager at AlgaeCal, you will take charge of the lifecycle marketing engine by managing campaigns across multiple channels like email, SMS, and push notifications. You will enhance customer journeys while working with data to optimize communications. This role involves leadership responsibilities and the potential for growth in the marketing department, emphasizing retention and loyalty.
Key Responsibilities:
• Lead and develop a small marketing team
• Create and manage automated customer journey campaigns
• Personalize communications across all marketing channels
• Build comprehensive segmentation using data insights
• Optimize performance in platforms like SFMC or Klaviyo
Requirements:
• 3+ years in email/database marketing
• Proven tr...