Join a dynamic team in Yaletown as a Lifecycle Marketing Manager. Drive customer loyalty through personalized campaigns across email, SMS, and push channels while managing automated journeys.
In this leadership role, you will guide a small team in effective lifecycle marketing strategies, focusing on enhancing customer retention and lifetime value. Your expertise in implementing data-driven campaigns will ensure that customer interactions feel timely and relevant. You'll have the opportunity to expand your leadership within the realm of loyalty and engagement initiatives.
Key Responsibilities:
• Lead and develop the marketing team to achieve high standards
• Create automated customer journeys for retention and loyalty
• Enhance personalization of multi-channel communications
• Utilize customer data for effective segmentation strategies
• Optimize customer journeys in platforms like SFMC and Klaviyo
Requirements:
• 3+ years in email/database marketing experien...