Purpose & Overall Relevance for the Organization

Own and steer the execution of the Global Brand & Category Strategy, ensuring consistent deployment throughout India, delivering all relevant Brand KPIs.

Drive an integrated approach across Brand Activations, Consumer Insights and Media , ensuring data-led storytelling, effective media investments, and culturally relevant brand moments.

Key Responsibilities:

Brand Activations

• Implement and support execution of the India Brand Marketing Activation calendar and plan local market initiatives
• Draft strong marketing briefs & lead the process of agency briefings, creative development and activation roll-out for campaigns.
• Curate powerful local initiatives and brand moments - ability to translate global creative concepts for local relevance
• Support creation of marketing plans aligned to busin...