Job Description

Key Responsibilities

Digital acquisition strategy and performance ownership

• Own the end-to-end paid digital acquisition strategy across channels (e.g., search, display, social, email journeys), with full accountability for lead volume, lead quality, cost efficiency, and downstream sales conversion performance across the funnel
• Define success metrics, performance targets, and optimization priorities in partnership with Sales and Marketing leadership, ensuring acquisition programs directly support sales targets
• Set campaign and messaging strategy for digital acquisition, informed by audience insights, funnel performance, and cross-channel dynamics

Full-funnel and martech enablement

• Lead the design, evolution, and optimization of the digital acquisition ecosystem, including website experiences for improved conversion, testing frameworks, CRM and marketing automation workflows, and int...