Position Title: Manager, Digital Analytics & Optimizations

Location: Toronto

Reports To: Director, Marketing Technology, Public Websites & Accessibility

I. Scope and Summary of Primary Responsibilities

The Manager, Digital Analytics & Optimization leads CNIB’s digital measurement and website optimization efforts in support of an integrated marketing strategy. This role oversees analytics implementation, reporting, and performance insights across CNIB’s websites, email campaigns, donation flows, and event pages. They own CNIB’s Google Analytics 4 (GA4) environment, manage tracking frameworks, and drive continuous improvement of digital user journeys through testing, UX analysis, and data-informed recommendations. Working closely with internal partners, this role ensures high-quality measurement, accessible and optimized digital experiences, and improved engagement and revenue outcomes.

II. Essential Functions

The position entails...