Purpose & Overall Relevance for the Organization:
- Today, integration between channels (wholesale & ecom) is done in separate tasks and it is not optimized to its full potential. Although Ecom & 3P (Partner Program) share the same P&L & MAEX, investing is done separately. There is no one accountable for analyzing Ecom & 3P investments in media and looking for opportunities to synchronize and improve investment return.
Digital media requires specific capabilities and Digital is growing in a very fast pace & the right media investment to support it is key for quality growth- Key Responsibilities- Build an integrated digital media strategy & plan - coordinating efforts & investments
- Define guardrails for investments & ROAS (Together with Media Regional team)
- Share best practices, maximize & guarantee the best return on investments
- Responsible to connect and build local commercial activations
- Guarantee integration with lam media strategy, aligning local team ambi...