Leads and drives a client-driven culture to deepen client relationships and leverage broader Bank relationships, systems and knowledge.

Accountable for deploying and measuring marketing and communication strategies to drive product awareness and consideration in support of sales targets for insurance products.

Leverages deep consumer and product expertise and use of key marketing levers to effectively position and differentiate Scotiabank’s Insurance products and services amongst key target audiences to support sales targets.

Monitors consumer sentiment, market conditions, competitive activity, and short-term-demand opportunity on an ongoing basis to increase agility of planning processes and flexibility of budget deployment.

Analyzes, and leverages insights drawn from market research and data analysis to establish the str...