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Manager, Marketing Planning

🏢
The Toronto-Dominion Bank (Canada)
📍 Toronto, Canada
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Location Toronto
📅
Posted June 29, 2026
🚗
Commute Local Area
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Local Opportunity Near You!

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Job Description

Description

:

KEY ACCOUNTABILITIES

CUSTOMER

  • Partner with the function and/or line of business to achieve omni- channel acquisition and customer management strategy (i.e., deepening customer relationships, onboarding to retention, strengthen usage and customer loyalty)
  • Create integrated marketing campaigns that meet business and marketing strategies and objectives
  • Gather, integrate and interpret existing views of the target audience, including demographic, attitudinal, and behavioral data to create campaign kick offs and briefs
  • Translate marketing objectives and consumer insights into communication strategy (benefit, offer, reason to believe “RTB” or proof points)
  • Create or contribute to an inspiring creative brief for media and creative agencies, evaluates creative campaigns and media strategies based on their impact on customer behaviour
  • Understand role of different media options and their impact...

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    📍 Location Details

    🌆
    City
    Toronto
    🗺️
    Country
    Canada
    🚗
    Commute
    Local Area

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