Drive marketing excellence as Senior Manager for Measurement & Insights at Manulife, based in Toronto. Your leadership will empower data-driven strategies to optimize brand and digital performance.
As a senior leader in Global Digital Marketing, you'll oversee the establishment of comprehensive measurement frameworks and team development. Collaborating closely with segment marketing and senior executives, you'll transform complex data into clear, actionable insights, impacting sales growth and customer experience. This role is essential for enhancing marketing commercialization and establishing data standards across channels.
Key Responsibilities:
• Develop measurement roadmaps and strategies for marketing
• Transform data into executive-ready narratives
• Manage relationships with senior stakeholders
• Lead teams in analytics engineering and marketing insights
• Foster a culture of data-driven decision-making
Requirements:
• 15+ years in digital analytics or...