Markeing Business Solutions Owner

Amsterdam | Marketing Business Solutions Owner | ZZP | HybridAssignment description
Key Deliverables

Support the rollout and adoption of updated CreativeX creative quality guidelines, targeting:90% creative quality score90% creative quality spend rate globally

Enhance the CreativeX database by integrating additional data sources (e.g., Kantar, MMM, Brand Lift Data)

Expand analysis and define global guidelines for the adoption of brand distinctive assets

Identify opportunities to reduce non-working ATL spend through MarTech solutions

Improve brand power using insights from creative marketing technology platforms

Key ResponsibilitiesBusiness Focus

Translate business needs into scalable MarTech solutions with high adoption across global, regional, and local levels

Shape and support use cases powered by MarTech platforms

Lead solution design, deployment, and cha...