Drive strategic market insights as a Market Research Analyst at Groupe Marcelle, located in Montreal. This full-time, hybrid role delves deeply into consumer behavior to shape brand decisions.

As part of your role, you'll lead comprehensive research initiatives, efficiently managing multiple projects to deliver actionable insights. Utilizing platforms like SurveyMonkey and Qualtrics, your statistical analyses will inform marketing and product strategies within a collaborative environment. Your findings will be pivotal for leadership in making informed decisions that enhance brand offerings and innovation.

Key Responsibilities:
• Lead comprehensive consumer and market research initiatives
• Manage full lifecycle of research projects to ensure quality
• Execute advanced quantitative research methodologies
• Translate research findings into actionable recommendations
• Partner with various teams to integrate insights effectively
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