Role Summary

The Marketing Assistant supports J&Y Law’s marketing initiatives, with a focus on lead tracking, reporting, social media, content publishing, and vendor support . This role ensures the firm’s marketing strategy is executed with accuracy, compliance, and creativity. The Marketing Assistant will work cross-functionally with intake, attorneys, and external vendors to drive client engagement and support business development.

Key Responsibilities

Lead Tracking & Reporting

• Maintain and optimize lead tracking systems (Excel, Power BI).
• Track lead sources (web, calls, referrals, paid ads, SEO).
• Report KPIs including lead volume, cost per lead (CPL), conversion rates, and ROI.
• Automate recurring reports and highlight insights for optimization.

Social Media & Content

• Manage content calendar and schedule posts across Facebook, Instagram, TikTok, LinkedIn, and YouTube...