Elevate your marketing career as a Marketing Automation Specialist at Minto in Toronto. Drive engagement with Salesforce Marketing Cloud and optimize customer journeys from day one.

In this role, you will support Minto's marketing automation initiatives across Development and Investment lines. Your expertise in lead management, audience segmentation, and campaign performance optimization will be crucial. Partnering with regional marketing teams, you will help execute personalized nurture programs and enhance campaign effectiveness.

Key Responsibilities:
• Design and execute marketing automation strategies
• Build and optimize customer nurture journeys
• Implement audience segmentation for targeted experiences
• Partner with regional teams to track campaign performance
• Maintain data quality and troubleshoot automation platforms

Requirements:
• University Degree or College Diploma in Marketing
• 4-5+ years...