Role Description
This is a full-time, on-site role based in Mexico City. The Marketing Specialist will own the development and execution of marketing strategies that drive brand awareness and pipeline growth. You'll conduct market research to identify trends and opportunities across the logistics and trade sectors, create compelling content, analyze campaign performance, and work closely with sales and product teams to sharpen our go-to-market positioning.
What You'll Do Develop and execute multi-channel marketing campaigns targeting logistics operators, freight forwarders, and trade professionals Conduct market research and competitive analysis to inform messaging and positioning Create content across formats — landing pages, email sequences, social media, case studies, and event collateral Track and report on campaign performance, making data-driven recommendations Support sales enablement with targeted materials and outreach strategies Represent Border Flow at industry events ...