Enhance strategic decisions as a Senior Marketing Data Analyst at G Adventures. Drive actionable insights and data integration to optimize marketing effectiveness in a collaborative environment.

G Adventures seeks a data-focused analyst with at least 4 years of experience. You will work closely with the Vice President, Global Marketing & E-Commerce to transform data into impactful business strategies. The role involves customer segmentation, campaign performance analysis, and developing advanced analytics models.

Key Responsibilities:
• Analyze global marketing data for actionable insights
• Lead campaign performance analysis and optimization
• Enhance customer segmentation models with transactional data
• Establish data governance standards for marketing data
• Develop dashboards in BI tools for clear performance reporting

Requirements:
• Bachelor's degree in Marketing, Business, or Analytics
• 4+ years i...