Join eBay as a Senior Manager in Marketing Effectiveness based in Toronto, focusing on campaign analysis and brand performance. Drive impactful insights that shape strategic decisions.
As an analytical leader with over 7 years in Marketing Analytics, you’ll assess global campaign performance against brand benchmarks. This pivotal role partners cross-functionally with Media, Finance, and Data Science teams to transform complex data into clear narratives for senior leadership. Your expertise in marketing measurement will help eBay shape future strategies and maximize efficiency.
Key Responsibilities:
• Assess global campaigns against performance benchmarks
• Connect comprehensive insights from various marketing channels
• Integrate measurement early in campaign planning
• Collaborate on findings from Marketing Mix Modeling
• Create tools for self-service reporting on campaign insights
Requirements:
• 7+ years in Marketing Analytics or Business Insights
• Exp...