Marketing Lead

As Marketing Lead, you will be responsible for communicating the Humankind story, building marketing initiatives, and launching campaigns through different mediums to develop our brand and connect with our community.

Responsibilities

• Develop messaging, positioning, segmentation, content, pricing & packaging, and go-to‑market plans for our feature and product launches.
• Have a deep understanding of web3 and consumer behavior to drive marketing initiatives that are creative and forward‑thinking.
• Develop content for external marketing channels (blog posts, e‑books, presentations, 1‑pagers, thought leadership) and GTM team enablement (outbound plays, battle cards, pitch decks, webpages, call scripts, email templates).
• Be a storyteller, have deep empathy for the community, and adapt how you communicate to best reach and engage our audience.
• Build connections with the Humankind and web3 community th...