**Job Title:**
**Marketing Manager – Personal Health**
**1. Position Overview**
The Marketing Manager – PH & HK is responsible for developing and executing strategic marketing plans to drive brand awareness, customer acquisition, and growth in Hong Kong (HK) markets. This role involves close collaboration with regional teams, local partners, and cross-functional stakeholders to ensure the company’s products and services resonate with target audiences in HK.
**1.1 Key Responsibilities**
+ Strategic Planning: Develop comprehensive marketing strategies tailored to the unique characteristics of HK markets, aligning with overall business objectives.
+ Campaign Management: Plan, execute, and optimize multi-channel marketing campaigns (including digital, social media, events, and traditional media) to maximize reach and engagement.
+ Brand Management: Build and maintain strong brand presence and positioning, ensuring consistency in messaging and visual identity across all...