Job Details:
Job Purpose/Summary:
Develop strategies for Tyson LATAM's various brands across all sales channels, ensuring that brand positioning objectives and adequate performance of the portfolio of products marketed in the region are met.
Lead, plan, and execute the entire marketing plan throughout its entire lifecycle.
Essential Duties and Responsibilities:
In charge of positioning the brands marketed by TMTC.
Monthly budget and efficient marketing spending report of TMTC maximizing ROI.
Execution and planning of digital marketing strategy (both internal and e-commerce of customers).
for all sales channels.
Establishment and monitoring of digital marketing KPIs and strategy for achieving awareness, engagement, and conversion goals.
Management of product catalog for all categories and their statuses in the legacy system.
Execution of market studies and information analysis by segments to ensure the positioning of the brands marketed by ...