About the role: This position is focused on leading and executing fully integrated marketing initiatives for an iGaming project operating in Mexico. Based in Mexico City, the role requires a well-rounded marketer who can combine strategic thinking with hands-on execution. The person in this role will oversee the full marketing journey, from market analysis and channel selection to local activations and performance tracking. Acting as a key local representative, they will build strong relationships with partners and providers while ensuring that all marketing activities deliver measurable results and align with market dynamics. Main Responsibilities: Develop and execute 360° marketing strategies across online and offline channels, ensuring compliance with iGaming regulations. Plan and implement local campaigns, including events, sponsorships, promotions, and partnerships with venues such as restaurants, bars, and entertainment locations. Select and manage the most effective mix of marke...