Transform digital marketing analytics as a MarTech Specialist at Manulife. This hybrid role focuses on Adobe technology and driving efficiency through strategic insights.
In this crucial position, you will collaborate with marketing and IT to ensure the proper implementation and maintenance of digital analytics tools. You will oversee tagging solutions, conduct quality assurance, and improve the user experience through strategic decision-making. Your expertise will facilitate the establishment of best practices for digital analytics and governance across the organization.
Key Responsibilities:
• Support Adobe Analytics tool integration for web properties
• Define and maintain implementation specifications
• Work with IT on continuous improvement initiatives
• Implement tracking codes and ensure functionality
• Conduct A/B tests to optimize user experience
Requirements:
• Degree in IT-related field or engineering
• Minimum of 5 years in digital analytics ex...