National Broadcast Buying Senior Associate

Bogota, Colombia

Role Summary and Impact

The National Broadcast Buying Senior Associate drives the tactical development, negotiation, and execution of national ATL (TV, Radio, OOH) media campaigns. By transforming client briefs into highly optimized, data‑driven media flows using tools like Ibope, Tom Micro, and Figaro, this role directly maximizes client investment efficiency, delivers top campaign performance (reach, frequency, and daypart mix), and ensures flawless operational delivery—safeguarding budgets and maximizing ROI.

Skills and Experience

• Education & Agency Experience: Bachelor’s degree in Advertising, Business, Marketing, or related fields, with 2+ years of proven experience in planning and buying departments within media agencies.
• ATL & Digital Media Expertise: Strong expertise in tactical media planning and buying for ATL channels (TV, Radio, OOH...