Elevate customer experiences with LCBO as an onsite MarTech Specialist. Drive personalized marketing strategies through advanced technology integration to optimize digital properties and enhance customer engagement.

As a key member of the marketing team, you will implement and optimize various marketing technology platforms such as Adobe and Pegasystems. Your focus will be on creating customer journeys and data-driven campaigns, ensuring effective collaboration with IT to troubleshoot and resolve issues. Your role will significantly impact marketing efforts in the evolving beverage alcohol market.

Key Responsibilities:
• Implement and configure Adobe and Pegasystems platforms
• Ensure seamless MarTech tool integration with enterprise systems
• Leverage data for personalized campaign design and execution
• Develop responsive email templates using HTML & CSS
• Analyze customer behavior to optimize marketing campaigns

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