DiDi Global Inc. is a leading mobility technology platform providing app‑based services globally.

In this role, you'll be…

• Contribute to the development and execution of comprehensive user acquisition strategies across various channels, including viral social media campaigns, Key Opinion Leader (KOL) partnerships, and offline initiatives.
• Establish seamless conversion paths to onboard users from DiDi's ride‑hailing and payment services to the food delivery platform.

• Contribute to the design and implementation of tiered retention programs.
• Leverage behavioral data to proactively identify and mitigate user churn risks.

• Closely monitor market competition and develop agile response strategies.
• Provide regular market intelligence reports and key performance indicator (KPI) dashboards.