The Panel Marketing Specialist leads the execution of data-driven marketing campaigns aimed at panel growth, engagement, and retention across all centralised panels and key markets. Responsible for end-to-end marketing initiatives delivery, performance analysis, and continuous optimization in alignment with brand guidelines and marketing best practices.

Essential Job Functions:

Including, but not limited to the following:

• Develop and execute marketing campaigns in collaboration with the Team Lead and Manager.
• Manage campaign lifecycle from ideation to post-analysis.
• Handle audience and payment data accurately, following data protection and company guidelines.
• Follow departement procedures to maintain campaign accuracy and consistency.
• Implement A/B testing and data-driven optimizations.
• Ensure deliverability, personalization, and compliance.
• Produce...