Elevate PatSnap's digital marketing as a Digital Marketing Manager in Toronto. Own campaigns across all digital channels to drive demand and revenue growth effectively.
As a Senior Digital Marketing Manager at PatSnap, you will lead the charge in crafting a robust digital marketing strategy aimed at driving pipeline across diverse verticals. You're not just managing campaigns but operating as an integral part of the marketing landscape. Your role involves collecting and analyzing data to optimize performance and drive product-led growth through effective demand generation.
Key Responsibilities:
• Own digital marketing across multiple channels including SEO and paid ads
• Manage end-to-end campaign lifecycles with precise targeting and messaging
• Convert traffic from various channels into qualified leads and signups
• Implement effective strategies for SEO and GEO efforts
• Ensure data integrity between HubSpot and Salesforce for accurate tracking
Requirements:<...