Hiring at DIRTS: A Performance Copywriter who can read a CTR like a sentence.

We're looking for performance-focused Copywriter who can think in hooks, analyze in metrics, and write for conversion. The role demands clarity, speed, and a strong command over how ads actually perform on Meta and Google. If you instinctively understand why a script works or fails, you’ll fit right in.

If first-3-second retention, scroll-stop hook, and winning angle feel like everyday vocabulary to you keep reading.

DIRTS is a D2C brand based in India, and we're hiring a full-time Copywriter to own performance creative end-to-end — video scripts, ad copy, hooks, headlines, CTAs. Anything that touches paid spend.

Why we're being specific:

Most copywriters can write. Few can write in a way that survives a Meta auction. The skillset we need sits at the intersection of writing and per...