Join Lorex Technology as a Performance Marketing Lead, overseeing digital growth initiatives. Champion comprehensive performance marketing strategies to optimize customer acquisition and agency management.
In this strategic role, you will serve as the core leader for Lorex's multifaceted digital marketing efforts. Focus areas include Performance Marketing, Affiliate Marketing, and Public Relations while fostering relationships with specialized agency partners. Your responsibilities will ensure marketing goals are met through data-driven strategies and effective mentorship of a Digital Marketing Specialist.
Key Responsibilities:
• Manage day-to-day agency partnerships in Performance Marketing
• Propose data-driven changes to enhance CAC and ROAS
• Execute integrated campaigns to drive customer conversion
• Directly supervise a Digital Marketing Specialist for effective output
• Oversee a multi-channel budget aligning with revenue targets
Requirements:
• Bachel...