Elevate digital marketing at Panther as a Performance Marketing Manager. This remote position focuses on optimizing channels for improved conversion and pipeline generation.
As Panther’s Performance Marketing Manager, you will lead the digital marketing strategy by enhancing website engagement and executing data-driven campaigns. Your role will encompass managing email strategy, organic growth initiatives, and CRO experiments, ensuring that all efforts align with business objectives in tech for modern security teams. Your contributions will significantly impact conversion rates and marketing effectiveness.
Key Responsibilities:
• Direct website performance analytics and optimization
• Execute conversion experiments to boost effectiveness
• Lead organic strategy enhancing SEO/AEO performance
• Coordinate efforts with product marketing for better traffic
• Build effective lifecycle marketing programs using HubSpot
Requirements:
• At least 4 years in B2B digital...