The PhD scholarship is linked to the CreAIte research project. CreAIte ) is a Norwegian Research Council funded research project led by BI Norwegian Business School in collaboration with Copenhagen Business School, Kristiania University College, and Universität Erlangen-Nürnberg. The project will explore how transformative technologies, in particular generative AI and virtual presence technologies, are placing a range of values at stake in the cultural and creative sector: aesthetic, ethical, economic, legal, social, and more. With an interdisciplinary approach that brings together researchers from the humanities, cultural economics, law, AI ethics, and technology, CreAIte responds the overarching research question: What are the implications of transformative technologies for value creation, in the broadest sense of the term, for creators, cultural institutions and audiences? CreAIte focuses on what have been until recently the least digitized areas of the cultural and creative indust...