Join PlayStation as a Creator Programs Strategist in Toronto, Canada, and lead innovative influencer strategies in a hybrid contract role focused on cultural impact.
As part of the Global Communications and Canadian Marketing team, you’ll play a crucial role in designing and implementing influencer strategies that support product launches and community engagement. Your work will help foster authentic connections between creators and gamers, enhancing the PlayStation brand experience.
Key Responsibilities:
• Lead the creator/influencer strategy for Canada
• Manage the end-to-end process of influencer partnerships
• Create compelling campaign briefs that resonate with audiences
• Collaborate with interdisciplinary teams for greater campaign success
• Analyze performance metrics and adapt strategies accordingly
Requirements:
• 5+ years in influencer marketing with consumer brands
• Bachelor’s degree or equivalent experience
• Fluency in gaming culture and ...