Lead creation and coordinate execution of PR, Social Media and Communication calendar with key campaigns in general interest media, trade media, and lifestyle publications, events based on local business and communications objectives.

Lead localization of Company regional PR programs and establish a regular cadence of media coverage in local media.

Manage monthly measurement and analytics to access the success of delivered campaigns and events, analysis of sentiment, tone of voice, share of tier-1 media.

Proactively work to protect the Company`s reputation in issues management. Work closely with Government relations and Legal teams to contain potential crises.

Work on a daily basis with PR and SMM agencies to create and curate engaging content, deli...