Principal Adviser - Insights at Collingwood Group

The opportunity

Do you know B2B publishing from the inside? Have you spent time close to the audience, whether through research, editorial, or marketing, and built strong instincts about what subscribers actually value?

Collingwood is the only advisory firm purpose-built for B2B information, media, and events businesses. We help ambitious founders and leadership teams scale, create value, and exit well. We are looking for a Principal Adviser with a specialism in customer research to join our Advisory team.

The role

This is a generalist advisory role with a clear specialism. You will lead and deliver Insights projects: primary research programmes that help our clients understand their audiences, assess market opportunity, and make better decisions about their products and businesses.

You will design surveys and interview guides, lead qualitative and quantitative research, and tu...