Principal analytics lead: personalization & digital marketing
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Job Description
Link-Worldwide is seeking a Principal Business Performance Analyst specialized in Personalization Analytics and Digital Marketing Analytics. This role involves evaluating user-centric personalization experiences, delivering actionable insights, and optimizing affiliated marketing strategies.
The ideal candidate should have a Bachelor's or Master's in a related quantitative field and over six years of data analytics experience. Strong SQL skills and knowledge of Adobe Analytics and dashboard tools like Tableau are essential. This position is integral to supporting the Marketing Technology team. #J-18808-Ljbffr