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Job Description
About the Role
As the Principal Product Marketing Manager, Payroll, you will facilitate the GTM strategy for our payroll products, with a focus on launching our latest AI innovations. You will ensure our agentic and AI-enabled payroll vision is translated into practical value for global buyers. In this role, you will:
Evolve market and competitor research by leveraging AI-driven insights to inform real-time GTM recommendations and messaging pivots.
Research and analyze competitor and market dynamics and apply findings to messaging and GTM recommendations.
Partner with Product and Sales to articulate how Workday’s AI and automation capabilities solve traditional payroll complexities.
Facilitate the creation of presentations, programs, marketing assets, and sales materials tailored to buyer audiences, analysts, and influencers.
Ensure go-to-market strategies and plans deliver high impact in unison with i...