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Job Description
This role sits at the intersection of product, data, and creative execution: ideal for a strategic marketer who thrives in fast-paced, high-ownership environments. You’ll work in close collaboration with product managers and growth teams to align feature rollouts, growth campaigns, and user insights into compelling narratives that resonate across geographies and user segments.
Responsibilities:
1. Strategy & Positioning
Partner up with product and strategy teams to own the growth strategy for the Exchange (Advanced) vertical.
Develop stories and campaigns that differentiate our platform in a competitive global market.
Partner with data, analytics and product to define user personas retail traders, crypto newcomers, high-frequency traders) and map tailored journeys for each.
Lead on creative/copy positioning and brief submission for growth teams to delive...