Drive the evolution of campaign creation processes as a Product Manager focused on workflow design. Your expertise in systems thinking will shape a cohesive and efficient campaign experience for users.
As a critical member of the product team, you will own the workflow from campaign inception to trigger. Focusing on audience targeting and creative validation, you'll ensure that each step is coherent and user-friendly. Collaboration with diverse teams will be essential to optimize product capabilities effectively.
Key Responsibilities:
• Manage the workflow for the campaign lifecycle
• Innovate on audience selection and targeting systems
• Design creative management and validation processes
• Anticipate and mitigate campaign setup issues
• Collaborate on product execution and usability testing
Requirements:
• 2+ years of experience in product management focused on AdTech
• Familiarity with SaaS and extensive workflow design
• Direct client interaction an...