Preparing, updating and implementing respective plans (Brand Operational Plans/Brand Strategic Plans (BSP)) including short and long term market share/ financial targets of the brands in his/her area of responsibility,

Gathering and interpreting accurately the customer segmentation, market analyses, SWOT, competitor analyses, other developments within the sector and the respective data to ensure that the brand plans will reach the targets, integrating these to the operational plans and keeping the plans updated,

Developing and implementing alternative/back up plans and strategies in a proactive manner in case of regulatory changes, changes driven by the brand and competition etc.,

Leading strategic decisions in order to improve business performance,

Being an active member of the Brand team including Sales Management, Medical Department, Regulatory Department, and Market Access functions ...