Drive global product strategy as a Senior Product Marketing Manager in Canada, focusing on complex environmental monitoring solutions. Utilize your analytical prowess to enhance sales effectiveness and shape compelling narratives for diverse markets.
In this senior role, you will lead positioning and messaging for a global portfolio of environmental monitoring solutions. Collaborating closely with product and sales teams, you’ll ensure alignment between product capabilities and market needs. Your expertise in competitive intelligence will empower effective marketing strategies and insights.
Key Responsibilities:
• Develop positioning and messaging frameworks for product portfolio
• Translate technical capabilities into buyer-focused value propositions
• Own ongoing competitive intelligence tracking and analysis
• Create sales enablement materials like pitch narratives and solution briefs
• Partner with sales leadership to enhance field effectiveness
Requirements...